Week Thirteen.. Final Post for BA3a...

14/12/2015-18/12/2015..

 "The ‘Girl Squad’ craze erupted within late 2014 and into early 2015, foreshadowing the release of American pop singer and songwriter Taylor Swift’s star-studded music video, ‘Bad Blood’, which features Swift and her female celebrity friends’ playing stereotyped ‘superhero’ roles. The video’s world premiere was on the 17^th May 2015, and represents swift as a character entitled ‘Catastrophe’, Model and Actress Cara Delevingne as ‘Mother Chucker’, and Pop Singer Selena Gomez as ‘Arsyn’, seen within Noir-style movie posters."
 - Extract taken from my Research Report

My new idea (for BA3b) comes from some research I was completing as part of my Research report. I am still focusing on re-creation and documenting dressing up as characters, however, I feel that my previous outcomes weren't as successful as I would have hoped.
This idea comes from Taylor Swifts' music video for 'Bad Blood'. The video itself is set within a form of training camp, with Swifts' squad (powerful characters played by independent, well-known women. Each woman has her own individual skill, which is no doubt metaphorical for the respect Swift has for each of her pals.


The video represents strong women, and contemporary 'fourth-wave' feminism. It has received lots of positive and negative media attention, with critic Camille Paglia calling Swift a 'Nazi Barbie', and suggesting she uses her friends as performance props.

I disagree, and think the video shows unity between female friends, and my idea is to use the same format to create my own 'Girl Squad', taking photographs of my own family members in their everyday roles, but empowering them into looking like superheroes, or spies in a movie poster, using clever nicknames and slogans as seen within Swifts' movie posters.

The video for 'Bad Blood' can be found here.


I have also began making myself an online platform within which I can exhibit my creative work. The website can be found here.